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MEXC

Redesigning the Star Voyage event for the 3rd largest crypto exchange

App Design • Prototyping

A clean, data-driven design for a financial trading ecosystem. This project simplifies complex market data through a modular "Data Cloud" and interactive global network visualizations to create a high-trust user experience.

Industry

Trading & Fintech

Headquarters

Kuala Lumpur, Malaysia

Company size

50-100 employees

Website

tcpro.io

Services

• Web design• Visual strategy

• Conversion focus

Fixing The Problems Found Within MEXC’s Star Voyage Rewards Campaign

This project tackles the major UX and UI challenges of the previous design, which struggled with unclear user journeys, tricky navigation, and outdated visuals. These issues led to disappointing onboarding and conversion rates. Our goal was to revamp the experience into an engaging, gamified narrative that flows smoothly on both mobile and desktop. This transformation aims to boost user engagement and create a more enjoyable experience for everyone!

Problem Statement: Main Page

It feels cluttered and messy, with off centered buttons and a countdown timer that was a headache to read. Important mission details were buried in tiny menus, and the text heavy cards made it frustrating for users to figure out their rewards or track their path to the 500 USDT goal.

Problem Statement: Missions

The original mission layout was overwhelming and hard to trust. It points out annoying issues like buttons that didn't work as expected, confusing reward labels, and even grammar mistakes that made the whole event feel less professional. Navigation was a struggle too, as users were forced to tap specific tiny spots just to get back to the main map.

Problem Statement: Check In

The check In system left users guessing instead of feeling rewarded. The layout was a bit of a mess, users didn't know exactly how much they’d earn after finishing a task, and confusing terms like "catch-up chances" were never explained. It even used random icons that didn't appear anywhere else in the app, and the zone rules were a headache for anyone trading from a different country.

Problem Statement: More Referral Rewards

The referral system was confusing and inconsistent for users. The labels didn't match up, with some areas talking about "Game Boxes" while it’s in the "Referral Events," making it hard to tell what was actually part of the main mission. Even basic things like navigation were frustrating, some menus used an "X" to close while others required dragging down, and buttons switched randomly between "Invite" and "Register Now".

Problem Statement: Course

The Course menu was more of a roadblock than a guide. The layout felt upside down, with the first planet stuck at the bottom and a "X" button placed so high it was hard to reach with one hand. It was also full of confusing icons and vague pop-ups that didn't actually explain how to qualify for the 500 USDT rewards, leaving users stuck and unsure of their next move.

Goal

To create a high-fidelity, gamified "Star Voyage" experience within the MEXC ecosystem that incentivizes consistent user engagement and trading volume through a cinematic planetary conquest narrative.

Keep people coming back

Transform the platform into a daily habit by incentivizing engagement. A gamified streak system and revamped Check-In interface encourage users to return each morning. "Revive" missions help recover broken streaks, keeping users motivated.

Increase users trading volume

We aim to drive higher trading activity by framing volume milestones as essential keys to progress. In this model, reaching a high trading volume (such as 10,000 USDT) is no longer just a statistic; it serves as the "trophy" or "key" required to unlock the final worlds in the planetary cluster. This ties financial activity directly to the narrative satisfaction of completing the voyage and claiming the total 500 USDT reward.

Encourage users to invite friends

The goal is to integrate social growth into the user journey. By redesigning the referral section with clearer calls-to-action, inviting friends becomes a rewarding mission. Mystery box incentives gamify referrals, encouraging users to expand their network for more rewards.

Make the event look futuristic and gamified

We aim to create an immersive experience aligned with the "Star Voyage" theme. This includes replacing outdated layouts with a cinematic narrative, glowing planet states, and interactive mission sheets. Standardizing UI elements ensures a professional look and modern gaming feel.

Splash Screen

This is where the user begins their journey as an adventurer, with the goal of conquering seven planets to secure the 500 USDT grand prize. It utilizes zoom animations and a kinetic typing effect to make the transition feel like a professional mission briefing, as if the spacecraft is accelerating toward its first destination, MX Horizon.

MX Voyage

After the intro animation, users reach the MX Voyage, a galactic map displaying all seven planets. I optimized the layout by moving primary action buttons to the bottom "thumb zone" and simplifying the timer for instant readability. Inspired by the gamification success of Duolingo, the planets now feel like rewarding milestones, with new "viewfinder" arrows enhancing the sense of progression toward the 500 USDT goal.

Countdown Timer

I redesigned the countdown timer to eliminate visual clutter. While the legacy version featured a distracting ticking clock, the new UI displays only the remaining days at the top level. For users seeking precision, the "Event Timeline" can be expanded to show full details, including hours, minutes, seconds, and official event dates.

Expanded Missions (Current)

I redesigned the text heavy layout, placing key tools like Check In and Rewards in an accessible card. The mission list was streamlined by merging referral rewards and adding clear gift icons for easy prize identification. We also simplified tooltips into easy-to-tap underlines.

Expanded Missions (Unlocked)

I updated the title to celebrate their success and deactivated the "Invite" and "Trade" buttons. We added a red bubble counter to the "Check In" and "Rewards" icons so users can see how many streaks or prizes are waiting. Rewards like Fee Vouchers are now scrollable for easy access.

How It Works

Now the How It Works bottom sheet is standardized layout and design

Unlocked Planet

Once a planet is unlocked, the planet icon transforms from a dull "locked" state into a bright, saturated planet that actually glows on the map. We also updated the floating bar at the bottom to switch from a lock icon to a blue planet icon, making it instantly clear to the user have successfully conquered this part of the galaxy and are one step closer to the 500 USDT prize.

Check In

This page shows the new Check In system, replacing the old layout with a more intuitive & gamified experience. We simplified the calendar to focus on the current date and added a countdown timer. The language is clearer, telling users they can "recover their streak" by completing missions, and rewards are clear, showing progress toward a 100 USDT Mystery Box.

Check In (Streak Broken)

This page shows the Streak Broken state, turning a negative experience into an opportunity. Users are encouraged to "complete a mission to jump back to Day 3 and keep your streak". Now the copywriting has been updated to let the user easily understand what it means to complete this mission.

History

I replaced the old "My Achievements" title with a more direct "History" title

Referral Rewards

This section was hard to find in the dropdown. So it is included in the bottom cards section. The new design also standardizes action buttons to "Join" for all tasks and updates the title to "Explore More Referral Rewards" to match the space exploration theme.

Course

I fixed the confusing layout so the mission path starts at the top. The close "X" button is now at the bottom for easier one-handed access. Mission cards are fully clickable, and unlocked planets are highlighted with a checkmark to celebrate progress.

Mission Complete

After the user completes all missions, they will be brought to this page showing they have earned 500 USDT. I also prioritized the social aspect of this by letting the users share this achievement. They can also simply click at the bottom of the screen to go back to the MX Void.

Got a project?Let’s talk.

Need an NDA? Just ask.

We’ll respond within 24 hours.

Collaborate with skilled UX experts, not juniors.

Schedule a call:

Mashify

Online meeting

Send me a text:

Ben Loh

Founder & CEO

mashify-logo

Mashify is a global UI UX design agency that boosts brand value with user-friendly designs for web, mobile & SaaS.

Services

UI UX design

Web design

MVP design

SaaS design

Branding

UX audit

Landing page

Design system

Framer

UX research

Case Studies

ParcelDaily

7Autospa

MEXC

View all work

Contact

Clutch

Our contacts

mashify logo
mashify-logo

Services

UI UX Design

Designing intuitive interfaces and smooth experiences.

Web Design

Creating websites that turn visitors into loyal customers.

MVP Design

Stop guessing, we test and gather feedback to meet demand.

SaaS Design

Optimizing software for max user retention and growth.

Branding

Defining your unique visual identity to stand out globally.

UX Audit

Identifying and fixing friction points to polish your UX.

Landing Page

Designing result & speed focused, high-impact pages.

Design System

A single source of truth helps your product scale.

Framer

Launching fast, interactive, and beautifully animated websites.

UX Research

Deep-diving into user data to validate

ideas.

Design Subscription

One subscription, unlimited design requests for your business.

Subscribe

Work

About

Blog

Pricing

Design Subscription

Let’s talk

mashify-logo
menu

Services

UI UX Design

Designing intuitive interfaces and smooth experiences.

Web Design

Creating websites that turn visitors into loyal customers.

MVP Design

Stop guessing, we test and gather feedback to meet demand.

SaaS Design

Optimizing software for max user retention and growth.

Branding

Defining your unique visual identity to stand out globally.

UX Audit

Identifying and fixing friction points to polish your UX.

Landing Page

Designing result & speed focused, high-impact pages.

Design System

A single source of truth helps your product scale.

Framer

Launching fast, interactive, and beautifully animated websites.

UX Research

Deep-diving into user data to validate

ideas.

Design Subscription

One subscription, unlimited design requests for your business.

Subscribe

Work

About

Blog

Pricing

Design Subscription

Let’s talk

MEXC

Redesigning the Star Voyage event for the 3rd largest crypto exchange

App Design • Prototyping

A clean, data-driven design for a financial trading ecosystem. This project simplifies complex market data through a modular "Data Cloud" and interactive global network visualizations to create a high-trust user experience.

Industry

Trading & Fintech

Headquarters

Kuala Lumpur, MY

Company size

50-100 employees

Website

tcpro.io

Services

• Web design• Visual strategy

• Conversion focus

Fixing The Problems Found Within MEXC’s Star Voyage Rewards Campaign

This project tackles the major UX and UI challenges of the previous design, which struggled with unclear user journeys, tricky navigation, and outdated visuals. These issues led to disappointing onboarding and conversion rates. Our goal was to revamp the experience into an engaging, gamified narrative that flows smoothly on both mobile and desktop. This transformation aims to boost user engagement and create a more enjoyable experience for everyone!

Problem Statement: Main Page

It feels cluttered and messy, with off centered buttons and a countdown timer that was a headache to read. Important mission details were buried in tiny menus, and the text heavy cards made it frustrating for users to figure out their rewards or track their path to the 500 USDT goal.

Problem Statement: Missions

The original mission layout was overwhelming and hard to trust. It points out annoying issues like buttons that didn't work as expected, confusing reward labels, and even grammar mistakes that made the whole event feel less professional. Navigation was a struggle too, as users were forced to tap specific tiny spots just to get back to the main map.

Problem Statement: Check In

The check In system left users guessing instead of feeling rewarded. The layout was a bit of a mess, users didn't know exactly how much they’d earn after finishing a task, and confusing terms like "catch-up chances" were never explained. It even used random icons that didn't appear anywhere else in the app, and the zone rules were a headache for anyone trading from a different country.

Problem Statement: More Referral Rewards

The referral system was confusing and inconsistent for users. The labels didn't match up, with some areas talking about "Game Boxes" while it’s in the "Referral Events," making it hard to tell what was actually part of the main mission. Even basic things like navigation were frustrating, some menus used an "X" to close while others required dragging down, and buttons switched randomly between "Invite" and "Register Now".

Problem Statement: Course

The Course menu was more of a roadblock than a guide. The layout felt upside down, with the first planet stuck at the bottom and a "X" button placed so high it was hard to reach with one hand. It was also full of confusing icons and vague pop-ups that didn't actually explain how to qualify for the 500 USDT rewards, leaving users stuck and unsure of their next move.

Goal

To create a high-fidelity, gamified "Star Voyage" experience within the MEXC ecosystem that incentivizes consistent user engagement and trading volume through a cinematic planetary conquest narrative.

Keep people coming back

Transform the platform into a daily habit by incentivizing engagement. A gamified streak system and revamped Check-In interface encourage users to return each morning. "Revive" missions help recover broken streaks, keeping users motivated.

Increase users trading volume

We aim to drive higher trading activity by framing volume milestones as essential keys to progress. In this model, reaching a high trading volume (such as 10,000 USDT) is no longer just a statistic; it serves as the "trophy" or "key" required to unlock the final worlds in the planetary cluster. This ties financial activity directly to the narrative satisfaction of completing the voyage and claiming the total 500 USDT reward.

Encourage users to invite friends

The goal is to integrate social growth into the user journey. By redesigning the referral section with clearer calls-to-action, inviting friends becomes a rewarding mission. Mystery box incentives gamify referrals, encouraging users to expand their network for more rewards.

Make the event look futuristic and gamified

We aim to create an immersive experience aligned with the "Star Voyage" theme. This includes replacing outdated layouts with a cinematic narrative, glowing planet states, and interactive mission sheets. Standardizing UI elements ensures a professional look and modern gaming feel.

Splash Screen

This is where the user begins their journey as an adventurer, with the goal of conquering seven planets to secure the 500 USDT grand prize. It utilizes zoom animations and a kinetic typing effect to make the transition feel like a professional mission briefing, as if the spacecraft is accelerating toward its first destination, MX Horizon.

MX Voyage

After the intro animation, users reach the MX Voyage, a galactic map displaying all seven planets. I optimized the layout by moving primary action buttons to the bottom "thumb zone" and simplifying the timer for instant readability. Inspired by the gamification success of Duolingo, the planets now feel like rewarding milestones, with new "viewfinder" arrows enhancing the sense of progression toward the 500 USDT goal.

Countdown Timer

I redesigned the countdown timer to eliminate visual clutter. While the legacy version featured a distracting ticking clock, the new UI displays only the remaining days at the top level. For users seeking precision, the "Event Timeline" can be expanded to show full details, including hours, minutes, seconds, and official event dates.

Expanded Missions (Current)

I redesigned the text heavy layout, placing key tools like Check In and Rewards in an accessible card. The mission list was streamlined by merging referral rewards and adding clear gift icons for easy prize identification. We also simplified tooltips into easy-to-tap underlines.

Expanded Missions (Unlocked)

I updated the title to celebrate their success and deactivated the "Invite" and "Trade" buttons. We added a red bubble counter to the "Check In" and "Rewards" icons so users can see how many streaks or prizes are waiting. Rewards like Fee Vouchers are now scrollable for easy access.

How It Works

Now the How It Works bottom sheet is standardized layout and design

Unlocked Planet

Once a planet is unlocked, the planet icon transforms from a dull "locked" state into a bright, saturated planet that actually glows on the map. We also updated the floating bar at the bottom to switch from a lock icon to a blue planet icon, making it instantly clear to the user have successfully conquered this part of the galaxy and are one step closer to the 500 USDT prize.

Check In

This page shows the new Check In system, replacing the old layout with a more intuitive & gamified experience. We simplified the calendar to focus on the current date and added a countdown timer. The language is clearer, telling users they can "recover their streak" by completing missions, and rewards are clear, showing progress toward a 100 USDT Mystery Box.

Check In (Streak Broken)

This page shows the Streak Broken state, turning a negative experience into an opportunity. Users are encouraged to "complete a mission to jump back to Day 3 and keep your streak". Now the copywriting has been updated to let the user easily understand what it means to complete this mission.

History

I replaced the old "My Achievements" title with a more direct "History" title

Referral Rewards

This section was hard to find in the dropdown. So it is included in the bottom cards section. The new design also standardizes action buttons to "Join" for all tasks and updates the title to "Explore More Referral Rewards" to match the space exploration theme.

Course

I fixed the confusing layout so the mission path starts at the top. The close "X" button is now at the bottom for easier one-handed access. Mission cards are fully clickable, and unlocked planets are highlighted with a checkmark to celebrate progress.

Mission Complete

After the user completes all missions, they will be brought to this page showing they have earned 500 USDT. I also prioritized the social aspect of this by letting the users share this achievement. They can also simply click at the bottom of the screen to go back to the MX Void.

Got a project?Let’s talk.

Need an NDA? Just ask.

We’ll respond within 24 hours.

Collaborate with skilled UX experts, not juniors.

Schedule a call:

Mashify

Online meeting

Send me a text:

Ben Loh

Founder & CEO

mashify-logo

Mashify is a global UI UX design agency that boosts brand value with user-friendly designs for web, mobile & SaaS.

Services

UI UX design

Web design

MVP design

SaaS design

Branding

UX audit

Landing page

Design system

Framer

UX research

Case Studies

ParcelDaily

7Autospa

MEXC

View all work

Contact

Clutch

Our contacts

line

Mash Technologies © 2026

Mashify is a limited liability company based in

🇲🇾

mashify-logo

Services

Work

About

Pricing

Let’s talk

UI UX Design

Designing intuitive interfaces and smooth experiences.

Web Design

Creating websites that turn visitors into loyal customers.

MVP Design

Stop guessing, we test and gather feedback to meet demand.

SaaS Design

Optimizing software for max user retention and growth.

Branding

Defining your unique visual identity to stand out globally.

UX Audit

Identifying and fixing friction points to polish your UX.

Landing Page

Designing result & speed focused, high-impact pages.

Design System

A single source of truth helps your product scale.

Framer

Launching fast, interactive, and beautifully animated websites.

UX Research

Deep-diving into user data to validate ideas.

Design

Subscription

One subscription, unlimited design requests for your business.

Subscribe

mashify-logo

Services

Work

About

Pricing

Let’s talk

UI UX Design

Designing intuitive interfaces and smooth experiences.

Web Design

Creating websites that turn visitors into loyal customers.

MVP Design

Stop guessing, we test and gather feedback to meet demand.

SaaS Design

Optimizing software for max user retention and growth.

Branding

Defining your unique visual identity to stand out globally.

UX Audit

Identifying and fixing friction points to polish your UX.

Landing Page

Designing result & speed focused, high-impact pages.

Design System

A single source of truth helps your product scale.

Framer

Launching fast, interactive, and beautifully animated websites.

UX Research

Deep-diving into user data to validate ideas.

Design

Subscription

One subscription, unlimited design requests for your business.

Subscribe

MEXC

Redesigning the Star Voyage event for the 3rd largest crypto exchange

App Design • Prototyping

A clean, data-driven design for a financial trading ecosystem. This project simplifies complex market data through a modular "Data Cloud" and interactive global network visualizations to create a high-trust user experience.

Industry

Trading & Fintech

Headquarters

Kuala Lumpur, Malaysia

Company size

50-100 employees

Website

tcpro.io

Services

• Web design• Visual strategy

• Conversion focus

Fixing The Problems Found Within MEXC’s Star Voyage Rewards Campaign

This project tackles the major UX and UI challenges of the previous design, which struggled with unclear user journeys, tricky navigation, and outdated visuals. These issues led to disappointing onboarding and conversion rates. Our goal was to revamp the experience into an engaging, gamified narrative that flows smoothly on both mobile and desktop. This transformation aims to boost user engagement and create a more enjoyable experience for everyone!

Problem Statement: Main Page

It feels cluttered and messy, with off centered buttons and a countdown timer that was a headache to read. Important mission details were buried in tiny menus, and the text heavy cards made it frustrating for users to figure out their rewards or track their path to the 500 USDT goal.

Problem Statement: Missions

The original mission layout was overwhelming and hard to trust. It points out annoying issues like buttons that didn't work as expected, confusing reward labels, and even grammar mistakes that made the whole event feel less professional. Navigation was a struggle too, as users were forced to tap specific tiny spots just to get back to the main map.

Problem Statement: Check In

The check In system left users guessing instead of feeling rewarded. The layout was a bit of a mess, users didn't know exactly how much they’d earn after finishing a task, and confusing terms like "catch-up chances" were never explained. It even used random icons that didn't appear anywhere else in the app, and the zone rules were a headache for anyone trading from a different country.

Problem Statement: More Referral Rewards

The referral system was confusing and inconsistent for users. The labels didn't match up, with some areas talking about "Game Boxes" while it’s in the "Referral Events," making it hard to tell what was actually part of the main mission. Even basic things like navigation were frustrating, some menus used an "X" to close while others required dragging down, and buttons switched randomly between "Invite" and "Register Now".

Problem Statement: Course

The Course menu was more of a roadblock than a guide. The layout felt upside down, with the first planet stuck at the bottom and a "X" button placed so high it was hard to reach with one hand. It was also full of confusing icons and vague pop-ups that didn't actually explain how to qualify for the 500 USDT rewards, leaving users stuck and unsure of their next move.

Goal

To create a high-fidelity, gamified "Star Voyage" experience within the MEXC ecosystem that incentivizes consistent user engagement and trading volume through a cinematic planetary conquest narrative.

Keep people coming back

Transform the platform into a daily habit by incentivizing engagement. A gamified streak system and revamped Check-In interface encourage users to return each morning. "Revive" missions help recover broken streaks, keeping users motivated.

Increase users trading volume

We aim to drive higher trading activity by framing volume milestones as essential keys to progress. In this model, reaching a high trading volume (such as 10,000 USDT) is no longer just a statistic; it serves as the "trophy" or "key" required to unlock the final worlds in the planetary cluster. This ties financial activity directly to the narrative satisfaction of completing the voyage and claiming the total 500 USDT reward.

Encourage users to invite friends

The goal is to integrate social growth into the user journey. By redesigning the referral section with clearer calls-to-action, inviting friends becomes a rewarding mission. Mystery box incentives gamify referrals, encouraging users to expand their network for more rewards.

Make the event look futuristic and gamified

We aim to create an immersive experience aligned with the "Star Voyage" theme. This includes replacing outdated layouts with a cinematic narrative, glowing planet states, and interactive mission sheets. Standardizing UI elements ensures a professional look and modern gaming feel.

Splash Screen

This is where the user begins their journey as an adventurer, with the goal of conquering seven planets to secure the 500 USDT grand prize. It utilizes zoom animations and a kinetic typing effect to make the transition feel like a professional mission briefing, as if the spacecraft is accelerating toward its first destination, MX Horizon.

MX Voyage

After the intro animation, users reach the MX Voyage, a galactic map displaying all seven planets. I optimized the layout by moving primary action buttons to the bottom "thumb zone" and simplifying the timer for instant readability. Inspired by the gamification success of Duolingo, the planets now feel like rewarding milestones, with new "viewfinder" arrows enhancing the sense of progression toward the 500 USDT goal.

Countdown Timer

I redesigned the countdown timer to eliminate visual clutter. While the legacy version featured a distracting ticking clock, the new UI displays only the remaining days at the top level. For users seeking precision, the "Event Timeline" can be expanded to show full details, including hours, minutes, seconds, and official event dates.

Expanded Missions (Current)

I redesigned the text heavy layout, placing key tools like Check In and Rewards in an accessible card. The mission list was streamlined by merging referral rewards and adding clear gift icons for easy prize identification. We also simplified tooltips into easy-to-tap underlines.

Expanded Missions (Unlocked)

I updated the title to celebrate their success and deactivated the "Invite" and "Trade" buttons. We added a red bubble counter to the "Check In" and "Rewards" icons so users can see how many streaks or prizes are waiting. Rewards like Fee Vouchers are now scrollable for easy access.

How It Works

Now the How It Works bottom sheet is standardized layout and design

Unlocked Planet

Once a planet is unlocked, the planet icon transforms from a dull "locked" state into a bright, saturated planet that actually glows on the map. We also updated the floating bar at the bottom to switch from a lock icon to a blue planet icon, making it instantly clear to the user have successfully conquered this part of the galaxy and are one step closer to the 500 USDT prize.

Check In

This page shows the new Check In system, replacing the old layout with a more intuitive & gamified experience. We simplified the calendar to focus on the current date and added a countdown timer. The language is clearer, telling users they can "recover their streak" by completing missions, and rewards are clear, showing progress toward a 100 USDT Mystery Box.

Check In (Streak Broken)

This page shows the Streak Broken state, turning a negative experience into an opportunity. Users are encouraged to "complete a mission to jump back to Day 3 and keep your streak". Now the copywriting has been updated to let the user easily understand what it means to complete this mission.

History

I replaced the old "My Achievements" title with a more direct "History" title

Referral Rewards

This section was hard to find in the dropdown. So it is included in the bottom cards section. The new design also standardizes action buttons to "Join" for all tasks and updates the title to "Explore More Referral Rewards" to match the space exploration theme.

Course

I fixed the confusing layout so the mission path starts at the top. The close "X" button is now at the bottom for easier one-handed access. Mission cards are fully clickable, and unlocked planets are highlighted with a checkmark to celebrate progress.

Mission Complete

After the user completes all missions, they will be brought to this page showing they have earned 500 USDT. I also prioritized the social aspect of this by letting the users share this achievement. They can also simply click at the bottom of the screen to go back to the MX Void.

Got a project?Let’s talk.

Need an NDA? Just ask.

We’ll respond within 24 hours.

Collaborate with skilled UX experts, not juniors.

Schedule a call:

Mash.design Logo

Mashify

Online meeting

Send me a text:

Ben Loh

Founder & CEO

mashify-logo

Mashify is a global UI UX design agency that boosts brand value with user-friendly designs for web, mobile & SaaS.

Pitch Deck

Services

UI UX design

Web design

MVP design

SaaS design

Branding

UX audit

Landing page

Design system

Framer

UX research

Case Studies

ParcelDaily

7Autospa

MEXC

View all work

Contact

Clutch

Our contacts

line

Mash Technologies © 2026

Mashify is a limited liability company based in

🇲🇾